From 2016 to 2017, Tuber provided editorial and design services for the National University Health System (NUHS) to make its corporate magazine Evidence+ more reader-friendly.

In line with the client’s aim to reach out to more readers, Tuber proposed a revamped masthead. We included gentle curves and lowercase letters for an approachable typeface. We also added smaller “+” signs to the masthead to signify the wider audience that the magazine aimed to reach. For the content, we introduced more human-centric profile and feature stories, and used graphics to intrigue readers to find out more about NUHS.